The Wild Wing Story #TBT

Wild Wing Cafe was born at the beach.

On South Carolina’s Hilton Head Island, to be exact, where vacationing families and laid back locals flocked to the town’s first-ever restaurant to serve gourmet chicken wings and buckets of ice cold beer.

25thBirthdayImages_DuckPond.jpg
The Original Wild Wing Cafe – on the duck pond in Coligny Plaza!

That was back in 1990. But the real story started years before then in Atlanta, where a couple of advertising executives treated 300 guests to decadent homemade party food every Super Bowl Sunday. We’re talking, the Super Bowl spread of all party spreads. And what were the first dishes that consistently disappeared year after year?  Hopefully you guessed wings! And lots of them. Platters of flavored chicken wings served alongside a homemade bleu cheese dressing. Not too big of a surprise really, because these old family recipes were unlike anything food-loving crowds had tasted at the time.

Hosting, entertaining and dining on deliciously fun food always came naturally to Dianne & Cecil Crowley (and it still does!). So when they moved to the beach (because Atlanta traffic…), they were surprised to discover there wasn’t a single restaurant serving up hot wings, cold beer and good times.

So they created it.

The first Wild Wing Cafe opened in the late 1990s with eight sauces and rubs. Back then, flavored chicken wings weren’t the only thing considered a rarity at the restaurant. Our founders were among a minority when it came to preparing popular bar foods like nachos and onion rings using fresh rather than packaged ingredients. It was a lot of work, to say the least.

But it was also a big hit.

As the restaurant has grown into a multi-unit company, and the company into a much-loved wings franchise, we’ve stayed true to our roots. While other restaurants are content to use pre-processed frozen foods reheated in microwaves, every Wild Wing Cafe serves great homemade food. Dressings, wing sauces, dips and more are made fresh every single day.

We also continue to operate by the belief that we have our people—employees, franchisees and loyal customers—to thank for the tremendous success of Wild Wing Cafe. Without them, the vision of two advertisers-turned-restauranteurs may never have become the growing franchise it is today…one that thrives on a mouthwatering menu of signature homemade dishes, fresh ingredients, an extensive beer list always served ice cold, and, of course, plenty of fantastically flavored wings and good times!

 

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